About Us

“Inspired by our Chairman Mr. Kumar M. Lakhani, our vision for Nigeria was to see its people empowered towards progress. We saw capacity building as Naija’s wheels to the future and established DAG in the spirit of being a trustworthy partner. The commitment was to give the common man excellent yet affordable transportation and boost economic growth. Prosperous & Self-reliant was our dream for the people of Nigeria”.
Mr. Monish Lakhani (Managing Director) & Mr. Vishal Lakhani (Director)

DAG Nigeria Industries Limited, registered with corporate affairs Nigeria in 2004 and the Company started regular operations effective 21st May 2005. The initial operations were from No 3 Billings Way, Ikeja, Lagos. The first auspicious product sale was Bajaj Boxer S on Nov 21st 2005.

The parent company, DAG, was established in 2003, in U.A.E., has been associated with M/s. Bajaj Auto Ltd., since its incorporation and has the distinction of being the OE partner for Bajaj Auto Ltd., for over 4 decades. DAG, considered as one of the 'premiere' two-wheeler dealerships in UAE, is the authorized distributor and marketer of Bajaj two-wheelers across Nigeria. We provide the most popular range of Bajaj motorcycles, genuine spares, and unfaltering after sales service. Backed by its untiring team of professional and trained technicians, authorized service stations and its own service center, DAG has been instrumental in developing Nigeria through building infrastructure and creating jobs thereby providing a livelihood for the common people in Nigeria. We at DAG are committed to provide genuine spare parts, accessories, and a never failing support to its customers and business associates.


“DAG will deliver world class and consistent customer experience with quality products, service and spare parts through satisfied stakeholders.”

DAG Advantage
Offers a wide range of products which have been loved by millions in over seventy countries
Easily accessible service outlets across Nigeria which are committed to serving our valued customers
Customer satisfaction is our primary focus and to give Nigerians an excellent yet affordable transportation
Build Nigeria through creation of better livelihoods and infrastructure thereby making it prosperous & self-reliant

DAG Cares

DAG is committed to its social and environmental responsibilities both within and outside the Company. We know, a happy workforce is a productive workforce and a happy customer base will lead to a progressive Nigeria.

“Nigeria and Nigerians are very close to DAG's heart and DAG is working tirelessly to create jobs, improve the transportation system and contribute to the socio-economic development of the country. DAG is also committed to expand it’s presence in Nigeria and make life simpler for its people through innovating more technologically-powered products to help transform the lives of its people and the transport industry in Nigeria.”

In the current global crisis, DAG group is doing all it can to support Nigeria in its fight against COVID 19. Across Nigeria, Healthcare professionals are working tirelessly to combat the COVID 19 pandemic which has crippled the world. DAG Industries Nigeria Ltd., has always believed in being a corporate citizen with a conscience. In Nigeria, DAG has donated millions of Naira worth of personal protective equipment to NCDC headquarters in Abuja & Mainland Hospital Yaba, Lagos (For Lagos State Ministry of Health/NCDC), to be distributed to healthcare facilities & professionals.

The team at DAG is reaching out at the grass-root level to riders of Boxer Okada and distributing sanitizers, masks, and gloves on a pan Nigeria basis. These riders have been patronizing our products and brands over the years and have been instrumental in making Boxer the No 1 Okada brand in Nigeria. We value their loyalty and patronage, the distribution of gloves, masks, and sanitizers are our small way of saying thank you.

DAG has been present in the Nigeria market for almost 2 decades, changing the lives of millions of hardworking Nigerians for the better through empowerment and entrepreneurship. The Managing Director of DAG Industries Nigeria Ltd., Mr. Monish Lakhani said "We see ourselves as very much part of the Nigerian society and fabric and it will be our continued effort to support our fellow Nigerians during this trying and challenging period. Nigeria and Nigerians are battling the COVID 19 pandemic that has affected each and every country in the world with courage and resilience, this has been the strength of the people and government of this country when ever faced with challenges."


At DAG, much importance is given to Customer-Connect programs. Our stakeholders are family and their wellbeing is of utmost importance. Our pan-country activities are designed with a focus on the consumer and his wellbeing, dealer incentives and new geographies explorations. To strengthen customer engagement, local mechanic engagement and association engagement, we organize frequent Free Service Camps at our Rider Association office premises, at parks, at fleet owner premises & at dealer workshops. We conduct mega service camps, local mechanic training, local mechanic contests and Rider Association meetings. Our recent event saw over three thousand riders participate and ten thousand riders touched.

Life at DAG

"It is a fun and the best place I have worked in. Very professional in it's approach too!" "The company sets very high levels of professionalism and service standards." These are a few of the many voices from our team.

At DAG Industries Nigeria Ltd., we pride ourselves as an equal opportunity employer and on the capabilities of our people. We always endeavor to recruit the best to join our teams across departments and functions.

Come, work with us!
What you get in return, is a professionally managed, leading distribution company that marks her footprints in over 20 Countries in Africa & Middle East. If you are seeking a challenging assignment and an exciting work environment, please let us know your position of interest, current remuneration, expected salary and availability to be on-boarded, along with your updated Resume / Curriculum Vitae (CV), photograph and covering letter expressing your interest to work with us. Please send your resume and cover letter to

Thank you for your interest in working with us.

Customer Voice
DAG Achievements

DAG Industries Nigeria has been selected for TPM Award by Bajaj Auto Ltd. TPM adoption help DAG Industries Nigeria in eliminating probable losses and wastes that cost large amount of investments and helped to increase the productivity at the manufacturing plant. TPM is a way of life at Bajaj Auto and runs deep in their roots. This certainly help DAG Industries to produce cultural transformation. DAG Industries Nigeria was thoroughly monitored and nurtured by BAL IB HO + RO team based on their standard Pillars of TPM.

Certainly DAG Industries Nigeria has set a new benchmark to other IB distributors . Once again we are sincerely thank to BAL for giving us this award.

ISO Certification

At DAG Industries, we've always been committed to providing our customers with the best possible products and services. That's why we are proud to announce our ISO 9001:2015 certification for Quality Management System and ISO 14001:2015 certification for Environmental Management System.
These certifications are a testament to our dedication to meeting customer requirements, enhancing customer satisfaction, and minimizing our environmental impact. It's just one of the ways we strive to differentiate ourselves in the market and continue to provide our customers with unparalleled quality and service. We'd like to thank our employees and customers for their trust and support in helping us achieve these certifications. It's their dedication and loyalty that has helped us become one of the leading companies in our industry. As always, we remain committed to continuously improving our systems and processes to maintain our high standards. Whether it's through research and development, customer service, or environmental sustainability, our priority is always to exceed our customers' expectations.

Choose DAG Industries and experience the difference that our commitment to quality and excellence can make.